Behavior Grid

The Fogg Behavior Grid describes 15 ways behavior can change. The purpose is to help people think more clearly about behavior change.

Each of the 15 behaviors types uses different psychological strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior).

You may click any behavior type in the Behavior Grid below to see an overview. However, it’s recommended that you begin with The Behavior Wizard to asses the type of behavior you are interested in.


Click Behaviors Below to Explore