About Resource Guides

Our Stanford team created these Resources Guides to help people working on behavior change projects. We can make it easier for you to:

1. Learn about a specific type of behavior change

2. Create solutions for achieving that behavior

In the past, most designers and researchers guessed at solutions for changing behavior. And frankly most attempts failed. Today, rather than guessing at solutions, people who use our Resource Guides will have clear guidance.

Our Stanford team will continue to improve each of the 15 Resource Guides.  We welcome your input.

BJ Fogg, Ph.D. (bjfogg@stanford.edu)
Director, Persuasive Tech Lab @ Stanford University

2015 UPDATE

The Behavior Guides were created in 2010 and we are no longer updating or selling them.

There is still lots of useful information in these guides. If you’re interested in obtaining a specific guide, please email us (behaviorwizard@gmail.com) and let us know in which guide you’re interested and why. We may be able to share a copy with you.

We hope you’ll also benefit from our more recent behavior design projects at: http://captology.stanford.edu.

–BJ Fogg, Ph.D. (bjfogg@stanford.edu)
Director, Persuasive Tech Lab @ Stanford University