About Resource Guides

Our Stanford team created these Resources Guides to help people working on behavior change projects. We can make it easier for you to:

1. Learn about a specific type of behavior change

2. Create solutions for achieving that behavior

In the past, most designers and researchers guessed at solutions for changing behavior. And frankly most attempts failed. Today, rather than guessing at solutions, people who use our Resource Guides will have clear guidance.

Our Stanford team will continue to improve each of the 15 Resource Guides.  We welcome your input.

BJ Fogg, Ph.D. (bjfogg@stanford.edu)
Director, Persuasive Tech Lab @ Stanford University

UPDATE: June 21, 2013
The Resource Guides are currently being revised. They are not available for purchase online during this time. We hope to make the revised versions available in early 2014. Email us if you’d like to be notified when the guides are available again.
If you have any questions, please contact us.