PurpleDot Behaviors Preview
An overview of PurpleDot behaviors and techniques for achieving them.
PurpleDot Behavior Overview
- Health: Exercise for 30 minutes longer for today only.
- Environment: Buy more produce at the store today, instead of meat.
- Commerce: Put 50% of your paycheck into savings, just for this one paycheck.
Purple Dot Behaviors can stretch people. And that’s often the point. By pushing limits people can get insight and confidence into increased performance in exercise, savings, diet, or other areas. In some ways, the purpose of a Purple Dot Behavior is to help people eventually increase the target behavior for a longer period of time. In other cases, these more extreme behaviors can focus our attention on an issue, cause, or opportunity.
Purple Dot Behaviors as cultural tradition
Some of our most celebrated holidays encourage Purple Dot Behaviors. On Christmas Day, for example, people are more charitable. On Valentine’s Day, people are more expressive of love. On Thanksgiving, we emphasize our gratitude. The emphasis during these holidays is no accident. These holidays help us all learn to perform the more extreme behaviors. That’s a good thing. Ideally, the increased intensity in charity, love, and gratitude will carry with us to the other days of the year. In this way, we can see that holidays are cultural interventions that make society better. From this perspective it seems that some holidays are all about behavior change.
Purple Dot Behaviors also play a role in self-improvement programs, as well as charitable events and commercial endeavors.
Purple Dot Behaviors for charity
Purple Dot Behaviors can take us to the extremes, and this gets people’s attention. Charity programs have tapped into this fact. Notable interventions that invite ordinary people to go to extremes for a good cause include:
- “Race for a Cure”: http://ww5.komen.org/findarace.aspx
- “AIDS Walk”: http://www.aidswalk.net/
- “Relay for Life” by American Cancer Society: http://www.relayforlife.org/relay/
More general classes of Purple Dot Behaviors for good causes include:
- Walkathons – http://en.wikipedia.org/wiki/Walkathon
- Telethons – http://en.wikipedia.org/wiki/Telethon
- Charity auctions (where we pay far more than real value)
- Special days of recognition (cancer survivors, equal rights, etc.)
Purple Dot Behaviors for business
Businesses have long used Purple Dot Behaviors for profit. And in today’s high tech world, the possibilities continue to expand.
To achieve a Purple Dot Behavior, it is necessary to alter at least one element from the Fogg Behavior Model:
- Couple the trigger leading to the desired behavior with a motivational element.
- Increase ability to perform the behavior (make it easier to do)
- Strengthen motivation for doing the behavior with appropriate intrinsic or extrinsic awards.
Our Resource Guide for Purple Dot Behaviors explains specific techniques and tools for achieving increasing the intensity of a behavior one-time. It also highlights successful programs and online systems that exist for this purpose.
About Resource Guides
Our Stanford team created these Resources Guides to help people working on behavior change projects. We can make it easier for you to:
1. Learn about a specific type of behavior change
2. Create solutions for achieving that behavior
In the past, most designers and researchers guessed at solutions for changing behavior. And frankly most attempts failed. Today, rather than guessing at solutions, people who use our Resource Guides will have clear guidance.
Our Stanford team will continue to improve each of the 15 Resource Guides. We welcome your input.
BJ Fogg, Ph.D. (firstname.lastname@example.org)
Director, Persuasive Tech Lab @ Stanford University
UPDATE: June 21, 2013
The Resource Guides are currently being revised. They are not available for purchase online during this time. We hope to make the revised versions available in early 2014. Email us if you’d like to be notified when the guides are available again.
If you have any questions, please contact us.
To view a sample guide, please fill out the form below.